Welcome to Diamonds Direct Wholesalers, Southport’s premier destination for exquisite jewellery and expert valuations.
Located in the heart of the town at 435-437 Lord Street (directly opposite Sainsbury’s), we are proud to be a 6th-generation family-run business with a heritage of excellence dating back to 1918.
With over 100 years of experience in the trade, our team offers unparalleled expertise across a vast wealth of products. Whether you are searching for a timeless engagement ring, a luxury watch from brands like Rolex, Cartier, or Omega, or a unique piece of antique jewellery, our extensive collection is curated to meet every taste.
Beyond our retail offerings, we are Southport’s trusted specialists for free verbal valuations. We buy gold, silver, and platinum in any condition—from broken chains to rare coins—and provide instant payment with no obligation or pressure.
Visit us, to experience the friendly, professional service that has made our family a cornerstone of the Southport community for over a century.
Located in the heart of the town at 435-437 Lord Street (directly opposite Sainsbury’s), we are proud to be a fifth-generation family-run business with a heritage of excellence dating back to 1918.
With over 100 years of experience in the trade, our team offers unparalleled expertise across a vast wealth of products. Whether you are searching for a timeless engagement ring, a luxury watch from brands like Rolex, Cartier, or Omega, or a unique piece of antique jewellery, our extensive collection is curated to meet every taste.
Beyond our retail offerings, we are Southport’s trusted specialists for free verbal valuations. We buy gold, silver, and platinum in any condition—from broken chains to rare coins—and provide instant payment with no obligation or pressure.
Visit us, to experience the friendly, professional service that has made our family a cornerstone of the Southport community for over a century.
DISCOUNT QUALITY JEWELLERY
Welcome to Diamonds Direct Wholesalers, Southport’s premier destination for exquisite jewellery and expert valuations. Located in the heart of the town at 435-437 Lord Street (directly opposite Sainsbury’s), we are proud to be a fifth-generation family-run business with a heritage of excellence dating back to 1918.
With over 100 years of experience in the trade, our team offers unparalleled expertise across a vast wealth of products. Whether you are searching for a timeless engagement ring, a luxury watch from brands like Rolex, Cartier, or Omega, or a unique piece of antique jewellery, our extensive collection is curated to meet every taste.
As dedicated wholesalers, we are committed to providing exceptional quality at honest prices. Beyond our retail offerings, we are Southport’s trusted specialists for free verbal valuations. We buy gold, silver, and platinum in any condition—from broken chains to rare coins—and provide instant payment with no obligation or pressure.
Visit us, to experience the friendly, professional service that has made our family a cornerstone of the Southport community for over a century.
We specialise in the immediate purchase of scrap gold, sovereigns, and Krugerrands, as well as vintage silver tableware and branded timepieces.
Because we are a family-run business, we perform every valuation upfront while you wait, ensuring your items never leave your sight.
From broken gold jewellery and odd earrings to high-value diamond estates, we pride ourselves on offering the most competitive rates and instant cash or bank transfer payments to the Southport community.
Professional Gold and Jewellery Valuations in Southport
At Diamonds Direct Wholesalers, we make it easier than ever to discover the true value of your unwanted items with our expert gold, silver, and platinum valuation services.
As a trusted 6th-generation family business with over 100 years of experience, we purchase all jewellery regardless of its age or condition—including broken chains, odd earrings, old wedding bands, and gold coins.
If you can’t make it to our shop on Lord Street, we are proud to offer FREE home visits with our Chief Valuer, as well as convenient telephone consultations.
Whether you visit us in-store or prefer a private appointment at home, you’ll receive a friendly, professional service with no obligation, no pressure, and no charge.
